Hatching Free Range Ideas

Archive for April, 2012|Monthly archive page

Butts in Seats Sketchnotes

In Big Fun!, drawings, marketing, Sketchnoting, Visual Thinking on April 23, 2012 at 5:24 pm

I’ve completed three of Daphne Bosquet’s sessions now, one that was a freebie and two that were part of her commercial Butts in Seats workshop.

Each one contains lots of real value, even to someone like me who was an ad hoc marketer for many, many years. But the most exciting pieces for me were three killer ideas with 1, 2, 3, instructions.  There was one in each session.

They are something that I can use right now and can add to a future toolkit. And I have never found them anywhere else. Thank you, Daphne, for sharing your secrets!!!

I have Sketchnoted all three sessions. You can see the two from the commercial workshop here. Still need to photograph the other.

Recommendation: If you are planning to develop and market a workshop, don’t move forward without Daphne’s brilliant assistance!

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Another visual curriculum map and a quick lesson on buying learning online

In ART!, design, drawings, Visual Thinking on April 18, 2012 at 4:37 pm

Just in case you’re still interested in visual thinking, here’s another curriculum map.

First, an update on the course I was taking on Graphic Facilitation. For me, it was a bust. It was a course taught by a seasoned professional who didn’t have the heart of an educator.

Educators are generous with their knowledge and with their audience. This guy wasn’t. Most learner requests or suggestions were answered with a quick “No, we’re not doing that.” Often the response was that we were the test group so we were half price and shouldn’t feel as if we would get the full package. Or that they were really busy right now with their business and family and couldn’t really do more. Sorry. A variety of “No” answers.

I quit halfway through. I have to admit that I probably knew from the first paid course I took from this same group that this wasn’t going to be a great experience. However, I hoped I was wrong ’cause this was a more expensive offer. It wasn’t. Yeah, I fell twice. And now, NEVER AGAIN.

I am now taking a different paid online course, called Butts in Seats by Daphne Bosquet. It’s about how to market a workshop. . . to the right audience.

Here’s the lesson. It’s about buying decision making and it’s a bit of a “Duh.”

If you are going to spend a significant amount of money on an online learning product, do your research. If there is a free offering, check it out. If the free one doesn’t share BIG value with you, don’t sign up for the paid one. This is also true for white papers and research. If they don’t offer big value as a trial, they’re not going to offer big value. Period.

I tried Daphne out by taking her free one hour webinar where she shares 5 marketing tips for filling a workshop.  It was BRILLIANT!!! There were at least three tips that I walked away with that had BIG value. Two I might have come up with on my own, but the one was a mind blower. And it was practical. 1. Do this, 2.go here to do it 3. here’s what it will cost 4. here’s what you do once you have it.

The result of her generosity is that I have since signed up and paid for her Butts in Seats workshop and I’ve attended the first session. Again, she delivers value beyond the cost, from the first encounter.

My buying lesson is, if it’s not great from the start, it’s likely not going to get better. If there isn’t a free sample offered that blows you away, the chance that it will blow you away once you pay for it is slim. My selling lesson is, if you sell an online course (or any kind of course) based on your expertise, you have opened a window into the value of a relationship with you. Deliver big value or risk your reputation.

Okay, enough. That map. I put these up here so that you can steal any metaphor images you like and add them to your collection.

A short trailer on Music and Memory

In Elders, How we learn and think, Sustainability on April 17, 2012 at 10:33 pm

http://vimeo.com/40094339

I guess I’ll never be done learning about the promise of being elderly, until I’m done. When I use the term elderly,  I mean end of life, the inability to no longer belong to the world on any perceptible level. I think it’s at the point that pleasure disappears that we become elderly. This short clip of a much longer documentary on music and memory offers a road back.

I don’t know how many of these recovery moments are in the actual movie but this one is profound, especially as I recall the little pleasure that Dad had beyond sleeping in a comfortable chair at the end of his life.

Garden as Playhouse

In Big Fun!, Garden, Wandering on April 17, 2012 at 1:55 pm

Last year I thought of my garden as a labyrinth, where I slowly, carefully walked each row in sequence. My thoughts, although quiet were garden thoughts, paused only for a brief violence against the grasshoppers. I watched time progress each day, sometimes twice each day as I noted the positive —  new growth, or the negative — grasshopper or earwig cuts. This year, the second year, the garden is more playhouse than labyrinth. Whimsy abounds. Or my own version of whimsy. I wonder if it’s about the second year or about the fact that I have all this fun, funny stuff that hasn’t had a place before. Who knows?

See the open shed in the background of the picture? It’s getting a blue and yellow striped canvas curtain. And I think this year’s big sculpture might need to be a garden god.

Since I was photographing the garden, which has only two tomatoes in it as production at this point so maybe it might as well be a playhouse at least for now, here are some other photos of Texas Spring.

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Really funny customer service stories

In customers, marketing on April 13, 2012 at 8:44 pm

This writer spends a lot of time writing companies interesting questions about products. They’re not questions that can be answered with normal customer service responses. See what kinds of responses come back. You would think that they might say a lot about how the company views a customer, but mostly what I found was the difference one single customer service rep can make on how the customer feels about the company. Got little to do with customer service policy.

http://writethecompany.com/

Foolish things

In ART!, Big Fun! on April 9, 2012 at 2:41 pm

We played tourist while some very dear friends were here. It’s always a great opportunity to explore the parts of San Antonio that we don’t regularly take time to see. This is from an amazing concrete grotto along the Museum Reach of the Riverwalk. It’s only a teaser.

We have a third clown painting so you know what that means? We are now fair game for collecting clown paintings. And if you need your own or some equally creepy, wonderful work, I recommend the show at the Laura Croft Gallery in Waco (no relation to the tomb raider). It features works by the Amazing Hancock Brothers. Here’s our new painting, which goes in the Fun House/Lounge once it’s built. The rest are very worthy as well. The ones on the blown out mattress covers are creepy deluxe.

More Useful Life of Things — What makes for good junk?

In Big Fun!, Celebration, design, Garden, How we learn and think, Make something on April 5, 2012 at 2:04 pm

You know how you have stuff sitting around your house that’s not quite junk ’cause you might just have a use for it? And it sits around, sometimes for years until one day the magic happens. Then you don’t have to feel like a guilty hoarder any more because all of that rat holing was justified, ’cause LOOK WHAT I JUST MADE!!!!!

It all seems to make sense at one time. For us, the garden and parties supply a lot of the impetus. First, the garden junk. I bought four bowling pins at a junk store about 3 years ago ’cause they were a dollar and bowling pins are just cool. They found their way to a corner under the house. A year ago, when we were first putting in the garden, a friend had some shoe rods that were too good to throw away. She kept them for me. When I saw them, I concurred. I brought them home and put them in a corner of the garden shed.

This year the two neglected items came together. Who knew that that bowling pins had a hole in the bottom? I widened the hole using Dad’s bit brace and pounded a shoe rod into the bottom. Then we pounded the entire thing into the ground. They are now my new  hose bumpers. And since I have bowling pins in the garden, now adding the bowling ball made sense.

The other coming together was much more rapid. We found cast iron stork legs at the flea market for pretty much nothing. We had a broken ostrich shell which was too good to throw away, even when broken. Ta-da! A Tim Burton Style scarecrow.

Now the party-driven needs.

About 5-7 years ago a round glass patio table that we had for about 12 years met its useful end as a table. Cyrus, our 60 pound dog, leapt on it, collapsing it in a hail of tempered glass. No one was hurt. We put the table ring onto the might be useful someday too big to get in the garbage can pile. Time passed. Actually, quite a bit of time. We moved it around and looked at it but it never found a useful purpose.

This year is Eric’s 60th and we celebrated All Fool’s Eve as clowns are a favorite theme. The celebration required decorations. A happy coincidence that the blue rope lights bought for another purpose fit exactly into the groove of the table ring wrapped twice round. There was a need for a hole filler to fill the middle of what was now a blue lit hole.

I pulled out the canvas scraps that Mom had given me about 9 years ago. One fit. Now Harry stands above the gate to the yard. Although Harry first honored Eric’s birthday, he’s a permanent (or semi-permanent fixture.

What do you think the UPS drivers think when they drive up?

Oh wait, they’ve already seen the scare crow and bowling pins.