Hatching Free Range Ideas

Want to build a start up? Start here!

In Books, customers, I NEED THAT!, marketing on September 24, 2012 at 2:12 pm

If you have read the Start Up Owner’s Manual. . . or if you haven’t, and you need to understand what it takes to build a new business, there’s a great online course for you at udacity.com. It’s a series of lectures that covers the entire book delivered by Steve Blank, one of the two authors. The work is all on you to create but they provide the information foundation.

I’m beginning to understand the Business Model Canvas at the level that I need to understand it. I could get a bit of it from the book Business Model Generation but this course is making that canvas MUCH clearer.

Steve Blank and Bob Dorf’s concept on customer discovery and validation is flat out BRILLIANT! Don’t take my word for it. Read reviews of the book or watch the lectures.

And here’s the best part of the rest of the story. . . it’s FREE!!! Oh, not the book, the course. Get both.

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